ZANESVILLE – Change doesn’t come easy sometimes, especially when replacing a venerable Zanesville fixture. After a false start as New Zak’s, Urban Comforts has made a clean break with a new menu, new name and big plans for the future.

“We had a big set of shoes to fill, and getting past loyalty has been a challenge” said General Manager David Jacobs. “When we changed the menu, loyalty went out the window.”

Now he is excited for the challenge. “I have been a customer for years. I came in 1983 for a homecoming date with my wife, and probably 1,000 times since.”